Self-Hosting vs SaaS: When to Run Your Own

India has 900 million internet users and growing. Whether you run a local shop, freelance, or build a startup, being online is where your next customers already look for businesses like yours.

Start Simple, Start Now

You don't need a ₹50,000 custom website. WordPress on ₹69/mo hosting with a ₹669/year domain gives you a professional web presence for under ₹1,500/year. That's less than one month of newspaper ads.

The Growth Playbook

1. Get a domain + hosting — start here
2. Install WordPress with a free professional theme
3. Add your business info: services, pricing, location, photos, contact form
4. Register on Google My Business (free — shows you in Google Maps)
5. Set up business email: you@yourbusiness.in
6. Share everywhere: WhatsApp status, Instagram bio, visiting cards

What Actually Drives Traffic

For local businesses: Google My Business + reviews + basic SEO beats paid ads. Ask happy customers for Google reviews. Keep your business name, address, and phone number consistent across all online listings.